Challenge

Business-to-business has been one of the most dynamic and evolving paths for direct marketing today. Hi-line Moving Services asked us to help them connect with their target audience of businesses that ship household goods to and from Alaska.
Our goal—and our challenge—was to build recognition for their brand as the unique expert in transportation to Alaska.

Banik Solution

• Hi-Line Moving Services has a great story to tell—the adventure of travel to America’s last frontier—Alaska.
• The Banik digital team developed a plan tell this story through integrated direct mail and targeted email marketing. Both mailings were designed to tie Hi-Line Moving Services unmistakably to the beauty and adventure that is Alaska.
• We worked with the client to craft a mailing list of the best prospects for new business. These prospects received a digital picture frame which put Hi-Line’s name literally on their desktop. The photo frame was programmable and could be updated with rotating beauty shots of Alaska we provided and with personal photos the recipient could upload. Once connected, we could update images the digital frame at any time.
• Banik designed and implemented the email marketing strategy. A series of newsletters was sent out in a targeted email blast once a month. Each newsletter featured a story of Alaska adventure and a “brand” story that demonstrated Hi-Line’s Alaska experience. From the hazards of the Alaska highway to grizzly bears in Anchorage, each newsletter highlighted unique knowledge of the road to Alaska.