Challenge

Is healthcare marketing easy? Hardly, and it’s becoming more challenging every year. Ever-increasing cost, the growing complexity of providing care, the diminishing sense of connection between doctors and patients—these issues and others are making healthcare consumers increasingly wary. Easy answers are hard to find, and the newly-enacted healthcare reform bill threatens to change the entire playing field.

So how do we respond?

Banik Solution

• We like to tell the truth—it’s the easiest thing to remember. People want straight talk and straight answers, and it’s never more true than when they’re facing life-changing health and financial issues. Be honest about what you can provide and what you can’t.
• We look for the heart of the story. A campaign about a new piece of diagnostic equipment isn’t about the machine at all; it’s about what it does to help make people better. A new building is really a way of making patients comfortable and helping their families support them. Good medical staff aren’t just names with specialties; they’re humans who empathize and work tirelessly for their fellow humans’ sake.
• Make your point and be effective. We’re not interested in doing a pretty ad that doesn’t get results, any more than you’re interested prescribing treatment that doesn’t heal a wound. We believe in getting an accurate diagnosis before making any recommendations to our clients. Maybe your image problem isn’t really an image problem—or isn’t a problem at all. We ask questions and challenge assumptions so that we can address the problem head on and hit the mark squarely.