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One of the challenges in advertising is to effectively
carry a consistent message through various components of a
campaign. To give you an idea of how we handle that challenge,
we have selectively posted a few elements of some of our most
successful campaigns. A multimedia campaign may include radio,
television, print advertising, outdoor, print collateral,
Internet components and public relations. Public relations
materials are posted in the "Press
Room" section of this site.
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