Giving Back
Philanthropy, Montana-Style
We’re pretty lucky to get paid doing what we love for a living, and we believe in passing some of our excess good fortune on to friends and neighbors. In Montana, lending a hand usually means jumping a recalcitrant car battery on a February morning at 20 below, or donating spare tackle to a buddy who’s hooked into a fish too big for his line. But we contribute in any way we can, lending our advertising expertise to some great non-profit organizations in our area. For us, showing a little love for our fellow man is just the right thing to do, and who knows—next time it might be our rig that needs pulling out of the ditch.
Mayfaire 2010
Branding, identity, environmental graphics, and a video presentation created for our friends at the Benefis Healthcare Foundation and Mayfaire, their annual benefit dinner and concert. This year’s focus was the Benefis Rehab Unit, and to communicate this we developed the “re-”campaign. In addition to updating the Mayfaire logo we created print pieces and environmental graphics to support the theme. The video, the centerpiece of our efforts, tells the story of three Montanans who suffered life-changing medical crises, and the role of Benefis Healthcare’s rehab unit in their recovery. This year Mayfaire raised over $200,000 to support this worthy cause, helping improve healthcare for northcentral Montana.
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